In what way will you market your brand? Whether using public relations, websites, social media, advertising, direct communications or traditional sales materials, McDonald Marketing Communications can envision, design and bring to life the materials to make your campaign successful.
Building a relationship with key audiences is necessary to accomplish marketing goals. Strategic public relations can build those relationships in a mutually-beneficial manner, so your audience gets their needs met at the same time you meet your marketing objectives.
PR can take many formats. Media relations can get unpaid media coverage to deliver your message credibly to your audience and fulfill their information needs.
Whether its trade show training for your booth workers, news conferences or speechwriting, we provide competent public relations to support our clients’ goals.
Having a well designed website for your business is no longer an option. Potential customers will first look online and you want to be ready when they do. MMC can help you design a fresh, organized, and visually attractive website that fits your needs. Once your website is complete you can choose to update the website yourself or have our team manage it for you. The choice is yours.
In today’s fast-paced society, no campaign would be complete without a well-planned social media strategy. We have in-house social media strategists who know how to build your Facebook or Twitter following. We offer many social media options, from setting up your site to training your staff on how to engage your followers.
Often all branding and marketing communication efforts are considered to be advertising, but true advertising is submitting paid content over which you have complete control. Thus, with paid advertising you have the opportunity to build the exact message and brand your audience will see. We can help you create effective advertising that resonates with your target audience and maintains consistency with your branding.
Whether it’s a postcard to a customer or a monthly e-newsletter to a member, direct mail is often the most efficient and cost-effective way to get your message to your audience. We have measurable success in building program through the use of direct mail and direct e-mail communications. Let us show you how we can integrate this tactic to accomplish your goals.
While it may not be the most glamorous aspect of the campaign, developing the sales materials creates a critical foundation to keeping folks in the field able to build buzz about your brand. The right sales collateral multiplies the impact by prioritizing key messages and keeping public focus on your product and providing product detail that can be left in the hands of the customer.
Design of your brand must be visually appropriate for every audience and create a permanent connection in their mind. Thus, design of each item, from a logo to communication materials to advertising, must be consistent, cohesive and appropriately creative.
For instance, having a visually pleasing logo is a large part of the success of your business. A logo can be used in every piece of your branding. We can develop your logo, business cards, letterhead, stationery, invoices, envelopes, and other materials to use to ensure a unified and consistent approach to branding.