After working for top agricultural public relations firms in the United States, Amy moved back to her home state of Texas and began McDonald Marketing Communications (MMC) in 1999. An avid student of the power of integrated marketing communications, Amy brought the same technique of combining a variety of communication methods to creating the mix that best served her agricultural and rural lifestyle clients.
Amy studied ag economics at Tarleton State University before moving to College Station and graduating with a B.S. in Agricultural Journalism from Texas A&M University. After working for the National FFA Organization, she returned to Texas A&M where she served as Director of the Agricultural Journalism Program while pursuing and receiving her M.S. in Agricultural Education.
After a stint living abroad in Russia and studying the Russian language and Russian agriculture, Amy moved to the Midwest where she worked with two of the most-respected ag PR firms in the United States, CMF&Z and Fleishman Hillard Public Relations. Her experience in marketing communications grew as did her agronomic farming knowledge as she and colleagues served strong agricultural clients such as Deere & Company, John Deere Credit, Farm Plan, Elanco Animal Health, Iowa Corn Growers, United Soybean Board and BASF.
Amy combined practical journalism training and experience in radio and print with the development of marketing communication skills that would well-serve her Clients in the years to come. Amy is a past president of the national association for agricultural public relations, the Agricultural Relations Council (ARC); a seven-year board member of the American Agricultural Editors’ Association; and a multi-year Affiliate Chairman of the National Association of Farm Broadcasters. Amy is a long-time member of the National Agricultural Marketing Association (NAMA), where she serves on the Professional Recognition Committee, assisting in choosing NAMA’s top award winners each year. Amy currently manages the Golden ARC Contest for ARC.